Traction Thinking Prototype Cohort — Find traction with real customers in 30 days.

74% of all startups fail because founders build and scale before they’re ready. Less than 5% fail due to the competition. Founders spend time building the thing right before figuring out if it’s the right thing to build. The result? Crickets.

But there’s another option: rapid prototyping.

During this 30-day cohort program, you will develop this secret superpower that can quite literally turn the odds in your favour. You’ll gather online with a group of like-minded entrepreneurs to learn how to build products and services that make customers say “wow!” — by actually doing it.

Are you ready?

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Testimonials

Some kind words from recent cohorts…

We’ve been running cohort programs for entrepreneurs in the Sacramento region (and beyond) for years. Check out what some of our recent participants have had to say about the experience.

Facilitator

Hey — I’m JDM 👋And I’ll be your facilitator.

I’m JDM, aka Josh David Miller, an entrepreneur and startup advisor based in Sacramento, CA. I’m the founder of The Right Box, where we use design thinking to help venture-backed startups find product-market fit.

Over the past decade, I helped startup founders and innovators l aunch or grow 100+ products. Those founders call me “the shredder of business models”.

I think that’s probably a compliment, but I choose not to validate that.

I fashion myself an instigator on something of a quixotic quest to fix entrepreneurship by challenging how we think about our craft. And you can expect me to challenge you during this cohort.

Or, as one founder recently put it: “Josh makes it easy to get rejected and built up at the same time.”

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